For Paid Social Teams

Manage more clients
with the same team

Kitchn.io speeds up your ad launches and enforces standards automatically. So the triple-checking stops, the hours come back and you catch any mistakes before your clients do.

Get a demo →

Today's launch process: hope nothing's broken.Still loading…

Four tools, a dozen tabs, and a manual handoff every step of the way. Here's what most paid social teams are actually running on.

Slow, manual, and always changing

≡Spring-Brief.xlsx3 buyers editing

Ad nameAssetCopy

Spring-Reels-V1reels-v1.mp4New colours…

Spring-Reels-V2reels-v2.mp4Spring is here

Spring-Staticstatic.pngShop the drop

copy / download

▲Drive · Q2 Assets

Mspring-reels-v1.mp424 MB

Mspring-reels-v2.mp4· downloading 62%31 MB

Pspring-static.png1.4 MB

upload one by one

fMeta · Ads Manager

NEWAds Manager changed layout again

HEADLINE

Shop nwo, Spring colours just dropped

Creative enhancements

Standard enhancements

Text improvements

Add music

On by default. Re-check on every ad

goes live anyway

##spring-launch

Client · Hannah

Why is there Christmas music on our spring campaign?? 🎄

Anna is typing…

client caught it first

4 tools open at once17 manual steps per launch2 typos caught by the client6 hours waiting for Ads Manager

How Misfit scaled ad output 5×, with the same team

Case study Misfit Marketing

5× the output. Same team.

Misfit runs paid social for a growing list of clients. Manual uploads were quietly capping how much they could test, so they moved the whole launch process onto Kitchn. Output went from ~250 ads a month to 1,200+. Same team.

Automation was not the starting point. It was the result of standardized execution. With structure enforced at the upload layer, additional automation became possible.

Curtis Howland

VP of Marketing · Misfit

Outcomes after Kitchn

5×monthly ad output. Same team

80%less time spent per ad

1,200+ads launched every month

The challenge

At ~250 ads a month, manual uploading was eating the time meant for creative. And Meta's interface kept reverting ad names and toggling enhancements on mid-publish. Every launch needed an extra QA pass.

What changed

Templates baked Misfit's naming, tracking and enhancement rules into every upload. Now the rules just happen, instead of living in someone's head or getting caught in QA after the ad's already built.

The result

Output scaled past 1,200 ads a month at ~80% less time per ad. The team poured the hours back into creative production and testing. And took on new client accounts without adding headcount.

With Kitchn

How Kitchn works

The same week, finally calm.

Faster launches. Fewer mistakes. Every change out in the open. And your whole team, clients included, finally working in one place instead of five different tools.

01Build & launch

A Sheets-like interface to build every ad.

Direct integrations to every ad platform. Smart defaults you set once. Bulk-edit ergonomics so hundreds of ads behave like a single row. Without leaving the sheet.

See Launch Sheet →

02Quality & error-prevention

Mistakes don't reach the client.

No stupid mistakes ship. Typos, wrong-language copy, missed specs, Meta switches you never meant to flip. Caught on the row, blocked at launch. The client never sees the slip.

See QA Engine →

03Standards & oversight

Standards enforced. Every change, recorded.

Your naming and approvals. Set once at the team level, enforced on every launch. A defensible record of every change. The standard holds whether you're in the room or not.

See Standards →

04Collaboration

Everyone sees the ad. Before it's live.

Designers, strategists and clients see the real ad. Every variant, every placement. They comment right on it and sign off. No staging campaigns, no stale preview links, no digging through Slack for the feedback.

See Collaboration →

In their words

When operations are calm, the work gets better.

"Our paid social efforts grew 250% YoY, thanks to consistent testing and new operational efficiencies. Of course, Kitchn.io has played a big part in that."

Caleb Kruse

Director of Paid Social @ Fluent

"Automation was not the starting point. It was the result of standardized execution. With structure enforced at the upload layer, additional automation became possible."

Curtis Howland

VP of Marketing @ Misfit

"We needed a tool that was not just powerful but also customizable to our unique workflow. Kitchn.io was a game-changing solution in that sense."

Jerrud Sabourin

Media Buying Supervisor @ VShred

Manage more ad accounts
with the same team.

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